Seminar Series March 7, 2014
Dr. Jeanne Ross, Director and Principal Research Scientist
MIT Center for Information Systems Research
Sloan School of Management

Beyond Governance: How Great Companies Shape IT Demand

Friday, March 7, 2014
3:00 p.m. - 5:00 p.m.
Room 2-260T Carlson School of Management


At the conclusion of this presentation, participants should be able to:

  • Understand why traditional approaches to IT investment decisions are failing to produce the business capabilities essential to success in a digital economy.
  • Discuss the opportunities for shaping, rather than managing, IT demand at their organizations, and reflect on the implications for their governance processes.
  • Start to implement some of the 6 tools that are helping companies shape demand for IT projects in ways that build and leverage strategic capabilities. Overall, this session is intended to help business and IT leaders negotiate the best uses of the resources they apply to introducing digital capabilities in their companies.


Dr. Jeanne W. Ross directs and conducts academic research that targets the challenges of senior level executives. She studies how firms develop competitive advantage through the implementation and reuse of digitized platforms. She is co-author of three books: IT Savvy: What Top Executives Must Know to Go from Pain to Gain (2009), Enterprise Architecture as Strategy: Creating a Foundation for Business Execution (2006), and IT Governance: How Top Performers Manage IT Decision Rights for Superior Results (2004). Jeanne earned a BA at the University of Illinois, an MBA from The Wharton School at the University of Pennsylvania, and a PhD in Management Information Systems from the University of Wisconsin-Milwaukee. She is a founding senior editor and former editor in chief of MIS Quarterly Executive.

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