Seminar Series October 7, 2005
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Date: October 7 , 2005

Speaker: Les M. Ottolenghi, Co-founder of INTENT MediaWorks

Topic: "Peer-to-Peer (P2P) Technology"

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Peer-to-Peer, (P2P), technology has been vilified, despaired, celebrated and enshrined; and that's just what's happened in the past three months. The truth is P2P is an enormously disruptive economic force and not just a technology. Permanently altering the entertainment industry, P2P is the primordial force generating the reincarnation of the consumer experience in the consumption of media. Rapidly evolving, the financial, ethical and technical nature of P2P threatens the status quo of the entertainment industry in ways that it is unable to manage and for which consumers demand.

The MIS Research Center Seminar Peer-to-Peer, (P2P), will examine and illustrate by way of empirical and academic considerations, the most recent market activities employing P2P, and address the following question and issues:

  • Where is P2P going? What is the industry? How did it get to its current state? How will it be employed commercially?
  • What effect has the U.S. Supreme Court decision, MGM v. Grokster had on the industry?
  • How has illegal file-sharing affected the Entertainment & Media industries and what are their plans to use P2P going forward?
  • What are the Key Consumer Behaviors in utilizing P2P?
  • What are the Key Consumer Segments utilizing Commercial P2P?
  • What are proper uses of P2P Technology and legitimate commercial applications?
  • What are the good, bad, successful and unsuccessful business models surrounding P2P as a disruptive technology?

Are there any predictive models for developing strategy and estimating investment opportunity in the context of commercial P2P development?


Mr. Ottolenghi has more than 20 years of experience as an entrepreneur in start-ups and as an executive in management with Fortune 500 companies. As co-founder of INTENT, Mr. Ottolenghi has led the company to become one of the leaders entertainment media distribution through file sharing networks. Mr. Ottolenghi has most recently, March, 2005, advised the Bush White House on new business models for authorized files-haring via P2P. Mr. Ottolenghi is widely recognized as a leader in the field of media distribution and technology and as a result has testified before the U.S. Senate, testified before the U.S. Federal Trade Commission, and has been appointed as an adjunct professor at Emory University teaching technology and business strategy. Mr. Ottolenghi is completing a book on the subject of media distribution for publication later in 2005.

Prior to co-founding INTENT, Mr. Ottolenghi co-founded and was CEO of AgentWare, Inc., a company recognized as the leader in Travel Search technologies with clients that include: Orbitz, Travelocity, SABRE, Galileo, AAA, and American Express. AgentWare is most widely used Internet based travel search engine in the travel industry.

Before AgentWare, Ottolenghi served as Vice President of Information Technology and Electronic Commerce for Carlson Wagonlit Travel where he led a team that built the ground-breaking Mercavia network tying more than 5,000 travel agents directly to travel suppliers via the Internet. Mr. Ottolenghi also enjoyed a successful career at Holiday Inn Worldwide, where he led the launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week and Microsoft nominated Ottolenghi for CIO of the Year.

In the past Mr. Ottolenghi has served as the chief strategist for the Greater 15 Nations of the United Nations, and was on the board of directors for the Berkeley Center for Marketing and Technology. Mr. Ottolenghi earned his Bachelor’s degree from Duke University and his M.B.A. from Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma.

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